There are many companies that have these permanent campaigns in order to stimulate the clients to recycle more. Companies like Apple will even give you a gift card that can value up to a few thousand Rands if your product is in one of their campaigns. This is a great way to make sure that you are taking your product in a place where they really know how to take it apart and how to value every piece because they are the ones that produced this electric device in the first place.